As the strategic lead for Amazon’s North America Stores retail marketing and social innovation team, I led the product selection, digital merchandising and macro-talent curation for a flagship Spring influencer event featuring Addison Rae, Kelly Wearstler, Miranda Kerr, and Jasmine Tookes. This experiential activation amplified Amazon’s retail curations and seasonal campaigns including Internet Famous, Mother’s Day, and Customers’ Most Loved—through curated storefronts that bridged content, commerce, and cultural relevance. The result: deeper consumer engagement, elevated brand perception, and a blueprint for influencer-led retail storytelling at scale.