As the strategic lead for Amazon’s North America Stores, I drove the vision and execution for a flagship Spring influencer event featuring cultural icons including Addison Rae, Kelly Wearstler, Miranda Kerr, and Jasmine Tookes. This experiential activation amplified Amazon’s seasonal campaigns—Internet Famous, Mother’s Day, and Customers’ Most Loved—through curated storefronts that bridged content, commerce, and cultural relevance. I led cross-functional teams across merchandising, brand partnerships, and talent negotiations to deliver a premium, high-visibility campaign. The result: deeper consumer engagement, elevated brand perception, and a blueprint for influencer-led retail storytelling at scale.