I served as the strategic architect behind a first-of-its-kind omnichannel partnership between Condé Nast and Amazon, positioning Amazon Beauty as the exclusive retail partner for the 2024 Allure Best of Beauty Awards. Designed to elevate category relevance during the competitive holiday season, the campaign spanned e-commerce, social, and experiential channels—culminating in a high-impact live event featuring special guest John Legend and his award-winning skincare line. This integration of editorial authority, celebrity influence, and retail innovation reinforced Amazon’s leadership in beauty and drove meaningful brand and sales impact.