I served as the single-thread leader and strategic owner of the integrated Amazon × Domino Holiday Home campaign—an immersive retail and brand experience in SoHo brought to life across print, digital, merchandising, and in-person activations. This pop-up transformed Amazon Home’s holiday assortment into a design-forward destination, curated by Domino editors and leading creatives, and featuring interactive moments like voice-activated Alexa murals and seamless app-based checkout. As strategic lead, I orchestrated everything from partnership alignment and merchandising design to experiential storytelling and omnichannel amplification. The result was a differentiated and culturally resonant holiday activation that strengthened Amazon’s premium home brand that delivered a +27% YoY growth in Amazon Home's onsite holiday gift guide sales and 4.5B media impressions.