As the Head of Product Marketing for Amazon Fashion, I led the go-to-market strategy for the high-profile launch of Amazon Luxury Stores, Amazon’s bold entrance into prestige fashion. This integrated campaign spanned owned, earned, and out-of-home channels, and featured editorial-style creative with fashion icons Cara Delevingne, Georgia May Jagger, and Paloma Elsesser. Partnering with heritage and designer brands including Oscar de la Renta, Altuzarra, and Roland Mouret, the campaign challenged perceptions of Amazon as a luxury destination. With launch coverage in Vogue and other top-tier outlets, this effort redefined Amazon’s fashion narrative and set a new bar for premium brand storytelling within e-commerce.