As the Head of Global Social for Amazon Prime, I led the paid and organic social amplification for Amazon’s award-winning Megan Thee Stallion Prime Day campaign—driving strategy, execution, and cross-channel coordination. I partnered with internal teams across PR, Amazon Music, Amazon Prime, North America Stores, and the Amazon Influencer Program to make the campaign fully shoppable via a curated storefront and influencer hub. We spotlighted Megan’s picks across fashion, music, home, consumables, and tech—merging entertainment and commerce. The campaign garnered 1.8B impressions and an 11% increase in sales, contributing to the largest Prime Day ever.