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Condé Nast x Amazon Holiday

Location

Brooklyn, New York

Project type

Integrated Marketing Campaign

As the North America Stores, Head of Strategic Partnerships at Amazon, I led a one-year partnership between Amazon and Condé Nast, negotiating a multi-brand holiday campaign spanning Vogue, Teen Vogue, AD, Bon Appétit, Wired, and Allure. The program featured curated editorial gift guides, influencer content, and high-impact onsite integrations—all designed to spotlight Amazon as a holiday gifting destination. I led the end-to-end execution, including talent selection, on-site merchandising, multi-day photoshoot and experiential event. The campaign delivered a 1,900% ROI while elevating brand perception during peak season.

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