I architected and led the launch of Now House by Jonathan Adler, a design-forward, Amazon-exclusive home brand created in partnership with luxury designer Jonathan Adler. Tailored for a younger, style-conscious customer, I secured executive alignment, negotiated the end-to-end brand contract, and shaped the merchandising and pricing strategy to meet Amazon’s growth objectives in the home category. The launch campaign spanned digital, onsite, and OOH channels, anchored by a custom storefront and a high-profile launch event. The initiative earned over 100M media impressions with coverage in outlets like Architectural Digest, The New York Times, and CNBC, and generated multi-million dollar sales in its first season.