As the Head of Social for Amazon Fashion, I joined Amazon Fashion CTO and Head of PR to lead an intimate luncheon with curated media and tech reporters to announce the launch of Personal Shopper for Prime Wardrobe. The luncheon provided influential media across WWD, Conde Nast, Hearst, TechCrunch, etc. a hands-on opportunity to test the technology and service. I personally addressed the room with a demonstration of how I had used the service to recommend the dress I wore that afternoon. The luncheon resulted in positive media coverage for the product launch and deepened relationships with key influential media within the tech and fashion communities.