As Global Head of Social, I led the end-to-end influencer and creative strategy for Amazon’s summer brand campaign—positioning everyday essentials through a lens of cultural relevance and consumer trust. Anchored by Customers’ Most Loved and top-rated consumables, the campaign integrated influencer-led digital video with targeted paid media to drive product discovery and elevate brand equity. I oversaw creative development in partnership with external talent and agency partners, and represented Amazon on set to ensure executional excellence and narrative cohesion. The result was a high-performing campaign that delivered outsized ROI and advanced Amazon’s position in a competitive, high-frequency category.